Why you need a Capability Statement for your Construction Company?
A capability statement, also known as a capabilities brochure, is a document that showcases your company's strengths and abilities. It is often used to win new business or to bid on contracts. Why do you need one? Because potential clients want to know what you can do for them! This document will show them that you are the best choice for the job. In this blog post, we will discuss how to create a capability statement and what information you should include. Let's get started
What do you want to say to them? What are your company's strengths? Be sure to include any relevant experience or awards that will show potential clients that you are the right choice for the job. Once you have determined your message, it's time to start putting together your document. Here are a few tips:
- Use simple language and avoid jargon
- Keep it short and to the point- you want potential clients to read it, not fall asleep!
- Use strong visuals to capture attention and illustrate your points
- Highlight what makes your company unique
What does you company do? What services do you offer? Be sure to list all of your company's core competencies. This is the meat of your document and will show potential clients what you are capable of.
Tell your story! Why did you start your company? What are your company's values? This is your chance to connect with potential clients on a personal level and show them that you are more than just a business.
Case studies show potential clients you have a great track record and are capable of meeting their needs.
The last section of your construction capability statement should be a call to action. Tell potential clients what you want them to do next- contact you for more information, visit your website, etc. Make it easy for them to take the next step.
Now that you know how to create a business capability statement, get started on yours today! It could be the key to winning new business and growing your company.
Creating a capability statement doesn't have to be difficult - we can help!